Dart Container Digital Merchandising Content Specialist in Mason, Michigan
Digital Merchandising Content Specialist
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Date: Apr 7, 2021
Location: Mason, MI, US
Company: Dart Container
Please note: You must submit a cover letter in order to be considered for this position.
The Digital Merchandising Content Specialist is responsible for following digital merchandising best practices and maintaining and updating product information via Content Management and PIM (product information management) systems ensuring that the content, data, and the overall experience will meet or exceed our customer’s expectations.
Ensure all product content and data housed within Dart’s content management platforms is accurate and follows the correct product marketing strategy
Maintain product data, content and images with exceptional accuracy and attention to detail
Write keyword rich product descriptions to be used on dartcontainer.com, solocup.com, and partner websites coordinating with internal groups responsible for setting product marketing strategy and ensuring that products are discoverable via search
Guide the development of new assets created by internal creative services team to be used to support e-commerce and digital marketing efforts
Conduct merchandising reviews of partner websites in order to assess Dart’s product content to make recommendations to improve Dart product content
Maintain an exceptional understanding of our product lines, customers, and consumers
Establish project plans, regularly monitor and track progress
Utilize customer feedback via ratings & reviews, feedback, questions and answers, comments and customer satisfaction surveys to identify content optimization opportunities
Execute project plans, regularly monitor and track progress
Collaborate with digital marketing teammates to ensure marketing content is in line with overall customer experience strategy
Core Skills and Qualifications: The ideal candidate must possess all of the following:
Associate degree or the equivalent of four (4) years of experience in a PIM (Product Information Management) system(s); Bachelor’s degree with an emphasis in Marketing, Communications, Journalism, Creative Writing or related field of study preferred
One (1) year of experience working in a business environment
Demonstrated ability using testing and analytics to make data-driven decisions
Excellent verbal and written communication skills
Ability to utilize business sense and creativity to develop new ideas and solutions
Strong attention to detail and accuracy
Ability to think strategically and see how parts interact with the big picture
Ability to effectively execute multiple tasks, projects and priorities
Ability to streamline processes, integrate, and associate pieces of information gathered from multiple sources and apply to projects
Ability to establish project plans, regularly monitor and track progress on work projects, and communicate with project partners
Ability to develop and edit copy following Dart’s brand voice
Ability to analyze online metrics and make recommendations
Ability to maintain composure and adapt in a dynamic, fast-paced, customer-focused work environment characterized by rapid change, minimal lead times, and multiple competing priorities
Experience using Microsoft Office, including the ability to create basic reports, documents, presentations and spreadsheets in MS Word, MS Excel, and MS PowerPoint
Ability to travel up to 5% domestically
Ability to obtain and maintain a valid driver’s license
Requires a favorable motor vehicle report upon hire
Preferred Skills and Qualifications:
Three (3) years of experience working in a business environment
Experience using, maintaining and updating product information via Content Management and PIM (product information management) systems
Background/experience in marketing, writing and/or data analysis
Knowledge of SEO/SEM best practices
Knowledge of Amazon Vendor Central
Overview: As the manufacturer of Dart® and Solo® brand products, Dart Container is an industry leading single-use food and beverage packaging company. With 15,000 employees and 40+ locations worldwide, Dart offers more than 4,000 products used every day in restaurants, hospitals, schools and homes around the globe.
Benefits: Dart Container full-time employees enjoy great benefits, including medical, dental, vision, life insurance, 401(k) with company matching contributions, paid vacation, paid holidays, short-term disability, tuition assistance, product discounts and more.
If you experience difficulty applying online, you may call (833) 472-3278 or email us at HRConnect@dart.biz for assistance.
Dart Container is an equal opportunity employer and will consider all candidates for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.
If you have a disability and need an accommodation to access this website or for the application process, you should call Dart at (833) 472-3278 or email us at ADArequests@dart.biz. Relay calls can be made by dialing 711 or the relay number for your state.