General Electric Director Product Marketing in Lansing, Michigan
This role is part of the Imaging & Care Area Solutions Mktg team & guides the mktg strategy for GEHC cardiovascular IT solutions to optimize comm'l execution thru dev't of marktg & launch plans with Reg'l Mktg. ID & dev opps for growth & mkt share gain. ID programs to enhance customer loyalty and IB retention. Provide input to the sol's roadmap. Measure & drive pipeline creation & velocity thru Sales funnel, orders and sales perf for respective area(s). Lead a small team of Product Marketers.
Leads a group of Product Marketers whom deliver upon the following capabilities for individual product / service offering(s):
Voice of customer – understand and analyze customer needs
Voice of sales – gather feedback on use cases, selection criteria and functionality required
Segmentation and targeting – document and communicate high-level business requirements for each product, service or segment
Value proposition – develop clear and compelling value propositions that address customer outcomes
Content – lead and execute compelling content development for marketing campaigns to promote product/service portfolio
Sales enablement – design and deliver information, content and tools in a prescriptive manner that aligns to the buyer’s journey (sales playbook, demo, target customer lists, etc.)
Story telling – demonstrated ability to generate compelling stories and possess the innate ability to make the complex simple
Benchmarking – maintain competitive fact base; including competitor size, successes, product offerings, positioning, price structure, etc.
Outcomes – develop and lead outcome based marketing and selling approaches for new releases
Creative – demonstrated experience working with creative agencies and vendors to execute content strategies
Brand – Ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices
Project management – work with marketing, sales, technology, operations, communications and customer service teams to ensure product initiatives around new releases are launched effectively and on-time
Proof points – develop and market software proof points
Product and marketing investment allocation strategy, analytics strategy
Data analysis, project management, reporting and communications, ability to turn data into actionable insights
Align with portfolio business objectives; work with corporate communications on brand metrics, social media presence and tone
Reporting tools for Sales and Marketing analytics (e.g. Web analytics, social monitoring, business intelligence and forecasting tools) Qualifications/Requirements: Basic Qualifications:
Bachelor’s Degree in Marketing, Business Administration or related field from an accredited university or college
A minimum of 5 years of professional experience in strategic marketing, product marketing, market analysis, consumer insights, sales/branding or related field experience
A minimum of 3 years of healthcare marketing experience in medical devices and/or clinical IT solutionsEligibility Requirements:
Legal authorization to work in the U.S. is required. GE may agree to sponsor an individual for an employment visa now or in the future if there is a shortage of individuals with particular skills.
Must be willing to travel up 35%, including global travel
Must be willing to work out of an office located in Chicago, Illinois. May consider MA location, IL preferred. Desired Characteristics:
Strong business acumen, strategic thinker and ability to work across business lines
Prior cardiovascular or CVIT experience preferred,
Outstanding oral and written communications skills with a knack for compelling storytelling and the innate ability to make the complex simple
Strong interpersonal and leadership skills
Strong analytical and process skills
Demonstrated skills in managing multiple projects successfully#DTR About Us: GE is the world's digital industrial company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. With people, services, technology and scale, GE delivers better outcomes for customers by speaking the language of industry.GE Digital is the leading software company for the Industrial Internet. The company develops software to design, build, operate and manage the entire asset lifecycle – enabling businesses across the energy, aviation, healthcare and manufacturing sectors to operate faster, smarter and more efficiently. All of industry will have to master digital to compete in the future by moving beyond automation to autonomous systems. GE Digital is a critical part of GE’s present and future by helping industrials unlock machine data to turn valuable insights into powerful business outcomes.Headquartered in San Ramon, California, GE Digital is a global team of more than 26,000 with offices in Paris, Shanghai, Bangalore, New Orleans, Budapest and Detroit. We are defining what digital means in an industrial world. Together, we work to build the future.GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer at http://www.ge.com/sites/default/files/15-000845%20EEO%20combined.pdf . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. Locations: United States; Alabama, Alaska, American Samoa, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Northern Mariana Islands, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, United States Minor Outlying Islands, Utah, Vermont, Virgin Islands, U.S., Virginia, Washington, West Virginia, Wisconsin, Wyoming; Open to all US cities, Chicago work location preferredGE will only employ those who are legally authorized to work in the United States for this opening.