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Kelly Services 3466 - Copy Writer, Education (Contract Role)- Virtual USA in Lansing, Michigan

Kelly is seeking an experienced, professional writer for its Education practice. Sitting within the Global Marketing organization, this individual will support and drive the practice’s thought leadership efforts through editorial, public relations, and marketing efforts. This individual will help drive the evolution of Kelly’s thought leadership platform through strategic and creative content development and creation.

The ideal candidate has exceptional writing and editing abilities, a high level of business acumen, the ability to identify current topics and trends to take a position on, and insatiable intellectual curiosity. This candidate must be able to absorb new concepts quickly, work with senior executives, and know how to navigate with ease in a corporate environment. Strong journalism, collaboration, and interpersonal skills are required.


  • Research andsource content by leveraging industry, education practice, and companyknowledge

  • Write and editcontent in collaboration with internal and industry partners

  • Assist withcontent distribution on website, social channels, and other venues

  • Assist withmeasurement of content performance and impact

  • Write andcollaborate on other Marketing Communications content, as needed

Qualifications/Skills required

  • 10 years ofexperience producing high-quality, authentic, and differentiated thoughtleadership and Marketing Communications content

  • Outstandingwriting, verbal, and interviewing skills

  • Make abstractconcepts relevant

  • Manage relationships,work cross-functionally, and earn trust from senior stakeholders

  • Acollaborative spirit, able to take direction when necessary

  • ‪Work on multiple, simultaneous projects andmeet deadlines

  • Thinkstrategically and incorporate ideas into messages

  • Thinkcreatively to develop concepts and ideas into strong opinion pieces tograb attention

  • Writegrammatically clean copy that uses the appropriate voice, tone, andmessage

  • Communicatecomplex messages in a clear, concise manner

  • Collaboratewith other writers, artists, account representatives, and internalcustomers at all levels

  • A continuouslearning mindset

  • Bachelor’sdegree is required

  • Prior workexperience in education, academia, or the workforce industry is a plus‪

  • Writing samples, or a portfolio link for review

  • Work location: This job can be performed except in thestate of Colorado. Colorado residents will not be considered for this role.

Major duties breakdown

70% Source, write, edit, and proofread education practice thought leadership and marketing communications content

15 % Research, collaborate, and develop strategic messages/content and creative ideas; assist with measurement of content performance and impact

15% Keep current with industry, education practice, and company products and services, research and analyze trends and practices to continuously improve the quality of our thought leadership and external communications




About Kelly Services®

Kelly connects talented people to companies in need of their skills in areas including Science, Engineering, Education, Office, Contact Center, Light Industrial, and more. We’re always thinking about what’s next in the evolving world of work (https://careers.kellyservices.com/) , and we help people ditch the script on old ways of thinking and embrace the value of all workstyles in the workplace. We directly employ nearly 500,000 people around the world, and we connect thousands more with work through our global network of talent suppliers and partners in our outsourcing and consulting (https://www.kellyocg.com/) practice.

Kelly Services (https://www.kellyservices.com/) is an equal opportunity employer committed to employing a diverse, equitable and inclusive workforce, including, but not limited to, race, gender, individuals with disabilities, protected veterans, sexual orientation and gender identity. Equal Employment Opportunity is The Law.