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Consumers Energy Director Brand Strategy in Jackson|Royal Oak, Michigan

Join a diverse and dynamic team that makes and delivers the most valuable services in the world: electricity and natural gas. At Consumers Energy, our customers are at the heart of everything we do. Our employees work around the clock to provide service to our customers in honor of our history and to fulfill our promise to Michigan - Count on Us! Consumers Energy, the principal subsidiary of CMS Energy and headquartered in Jackson, Michigan, provides natural gas and electricity to nearly 6.8 million of Michigan's 10 million residents in all 68 Lower Peninsula counties.

The Director of Brand Strategy will oversee all internal and external brand activities for Consumers Energy. The ideal candidate is someone who embodies optimism and the Consumers Energy vision of World Class Performance Delivering Hometown Service. In addition, the person is passionate about being a part of the energy industry’s transformation and is talented at "crossing the finish line together" with numerous internal and external stakeholders. This position can be located in Jackson or Royal Oak.


  • Lead the development, implementation and execution of all brand-related initiatives and activities.

  • Lead and coach a team of brand communications professionals.

  • Develop and co-lead an internal brand ambassador campaign for 7,500 employees.

  • Lead a companywide brand governance process including editing and approving all external-facing brand-related communications for consistency and continuity.

  • Utilize creative vision and data-backed research to support new brand strategies, messages and materials.

  • Develop communication strategies and architecture for different residential and business segments, prioritizing message points.

  • Develop and report out on measurable weekly and monthly brand health goals, metrics.

  • Support and develop paid media/advertising budget and strategy.

  • Analyze market trends of utility and regulated industries bringing in and deploying brand best practices.

  • Align and ensure company communications’ tone, look/feel and approach are consistent with brand’s new direction.

  • Lead and manage internal and external stakeholders including marketing & customer experience partners, agencies and consultants.

  • Bring proactivity and leadership to a growing and evolving brand.


  • Bachelor’s degree in the applicable field of study. Less than a Bachelor’s degree may be acceptable if accompanied by extensive Company or industry experience in positions that demonstrate required abilities and performance.

  • 8+ years of brand strategy and execution experience.

  • 10+ years of supervisory experience.

These skills may set you apart from the rest:

  • Proven experience in launching and successfully sustaining a consumer brand.

  • Strong leadership acumen and ability to influence cross-functional and cross-departmental teams.

  • Unique ability to see big picture AND all of the finer details. (i.e. Ability to develop big ideas into specific action plans.)

  • Results oriented.

  • Excellent writing and editing skills.

  • Comfortable working with numbers and spreadsheets.


The General Management Job Family is utilized throughout the Company. This job family includes all levels of supervision from first level supervisor of nonexempt employees to Company Officers. Under general supervision, performs full-performance

professional work planning, organizing, and directing the operation of a business function. Responsible for management, budget, services, staffing, and all other business activities required to fulfill the goals and objectives of the organizational unit. Has latitude to vary methods and procedures within parameters to achieve desired results. Performs related duties as required.

Nature of Work

At the lowest level in this job family, the work performed may tend to be moderately complex in nature where the work responsibilities can be proficiently performed after a moderate period of time. At the highest levels in this job family the work performed will tend to be of a very complex nature involving knowledge of various functional/specialized disciplines where the work responsibilities can only be proficiently performed after a relatively long experience-related time and often requires a specialized or advanced degree. The work environment often includes dealing with risk and limiting exposure.

Leadership, management, facilitation and interaction with senior management will be markedly increased at the mid - highest levels of this job family while the need for direction and supervision will be markedly decreased. While problem solving and analysis will likely be required at all levels, recommendation and implementation becomes the norm at the highest levels and will often have a major bearing on the Company’s business. In addition, skills such as the ability to think on your feet, composure under fire and effective communication across all levels of the organization and with outside stakeholders become more finely honed at the higher levels.

Essential Functions

General management jobs provide or supervise/manage/direct the planning, business analysis, budget preparations and analysis, negotiations, transactions, customer services and auditing of a wide variety of business functions and processes of specific operating and support areas throughout the company. Duties and who this individual reports to will fluctuate between projects, departments and offices. Lead business analysis and support for the plans, reports, impacts, contracts, schedules, estimates, data collection, observations, and field investigations. Provide business analysis and support services with accuracy, on time and under budget. Use computer assisted applications software and equipment to prepare business analysis support documents. Understand and follow Company established standard procedures for file structure and standard procedures for projects. Become familiar with business and department and Company plans and related material and be able to utilize the information appropriately. May be involved in client contact and communication. Utilize effective communication skills to answer inquiries from coworkers, clients, or the public. Public involvement may include producing reports, graphics, presentations, and other visual material as well as occasional speaking or meeting with stakeholders. Attend internal and external meetings. Provide business analysis and support services in a legal and ethical manner. Regular attendance is expected.

Hours and Travel

Meet travel requirements of the position. Work a flexible schedule, which may include evenings, weekends, holidays and overtime.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; stand; walk; and stoop, kneel, crouch, or crawl; use hands to finger, handle, or feel objects. The employee frequently is required to talk or hear. The employee must lift and move up to twenty pounds. Specific vision abilities required by this job include close vision, color vision, depth perception, and the ability to adjust focus. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate.

Position will be filled at the appropriate salary grade based upon the skills, knowledge, and experience of the selected candidate.

All qualified applicants will not be discriminated against and will receive consideration for employment without regard to protected veteran status, disability, race, color, religion, sex, sexual orientation, gender identity or national origin.