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Crowe LLP Marketing Content and Campaign Coordinator in Grand Rapids, Michigan

Your Journey at Crowe Starts HereAt Crowe, you have the opportunity to deliver innovative solutions to todayrsquo;s complex business issues. Crowersquo;s accounting, consulting, and technology personnel are widely recognized for their in-depth expertise and understanding of sophisticated process frameworks and enabling technologies, along with their commitment to delivering measurable results that help clients build business value. Our focus on emerging technology solutions along with our commitment to internal career growth and exceptional client value has resulted in a firm that is routinely recognized as a ldquo;Best Place to Work.rdquo; We are 75 years strong and still growing. Come grow with us! Job SummaryThe BusinessCrowersquo;s financial services consulting team delivers deeply specialized, high-value offerings to financial institutions, fintech companies, and insurance organizations across the globe. Our unique solutions enable financial services organizations to grow safely, to perform optimally, and to manage risk effectively. Our team of innovative consultants, fintech specialists, and business-building entrepreneurs manage a long pipeline of advanced technologies and offerings that address our mission: make the world more honest, transparent, safe, and secure by helping financial services companies transform how they govern themselves, how they manage their risks, and how they comply with standards and regulations.What Yoursquo;ll DoWorking with a team of business designers, market insight seekers, and creatives, the Marketing Content and Campaign Coordinator is a collaborator, a craftsperson, and someone that can make stuff happen. Yoursquo;ll work alongside a diverse team of incredibly smart business builders, and be responsible for crafting and implementing content strategy and marketing campaigns in support of dozens of offerings across several strategic markets.Yoursquo;ll understand unmet and underserved market needs, buyer jobs to be done, and the ways our offerings solve these needs, get these jobs done, and create delight for our buyers. Yoursquo;ll also direct the creation of compelling messaging and storytelling, as well as the efforts to communicate these messages and stories into the market. Additionally, yoursquo;ll work collaboratively with three groups of people: (i) our business builders, offering owners, and consultants who are delivering in the market, (ii) our business design team that oversees market strategy and insight, and (iii) the organizationrsquo;s marketing function that executes integrated campaigns and programs.The Marketing Content and Campaign Coordinator also leads our offering owners in the crafting of marketing and campaign strategy. Yoursquo;ll oversee the execution of campaigns, digital content updates, and other tactics and collaborate with other marketers in the firm to identify, evaluate, and test leading-edge marketing tactics that could generate superior marketing results for our financial services unit. You are also responsible for managing the unitrsquo;s marketing budget.Where Yoursquo;ll WorkThe Marketing Content and Campaign Coordinator is physically located alongside our business design team and strategically embedded within our financial services unit. Yoursquo;ll serve our financial services practice leader who is directly responsible for the unitrsquo;s market growth and success. Yoursquo;ll be measured by the impact your efforts have on market success. QualificationsYoursquo;re a UnicornWe fully understand that a single individual who meets all of these qualifications may be a bit of a unicorn. However, if you meet a lot of these requirements and feel confident that you can bring a ton of value to the position, we want to hear