Blue Cross Blue Shield BCBS of Michigan Communications Project Planner - COR000JD in Detroit, Michigan
Communications Project Planner - COR000JDDESCRIPTION/RESPONSIBILITIES:BLUE CROSS BLUE SHIELD OF MICHIGANCORPORATE AFFAIRSCOMMNICATION PROJECT PLANNERDETROIT, MIDEPARTMENT SUMMARY:This position is responsible planning and executing multi-channel employee communications and marketing campaigns such as Stay Connected, Open Enrollment, Flu shots and Mental Health and also supports external corporate issues management.Responsible to consult with business leaders to develop short and long-term communication plans to include objectives, targeted audiences, delivery channels, and metrics to achieve organizational goals.* Identify and analyze business needs to develop strategic communication plans.* Write clear and compelling content while maintaining a consistent brand voice.* Review business plans and strategies to identify correlations across the organization that impact communications planning.* Develop, coordinate and track project tasks to keep projects on their development plan.* Collaborate with business leaders, communications team members and functional leadership to align communication plans.* Determine and coordinate research needs; review and analyze data to assist in the development of communication strategies and messages for predetermined target audiences.* Develop and deliver presentations to internal team members and leadership.* Generate ideas to improve communications planning, processes and delivery methods.* Support complex projects as assigned.All qualified applicants will receive consideration for employment without regard to, among other grounds, race, color, religion, sex, national origin, sexual orientation, age, gender identity, protected veteran status or status as an individual with a disability.