MRM//McCann Senior Strategist, MRM//McCann in Birmingham, Michigan

MRM//McCann is a leading Customer Experience Agency that puts people first. This philosophy guides our approach to creating moments that matter to both people and brands. Through data infused insights and engaging creative that is enabled through technology, we build seamless, connected experiences that result in profitable relationships. The agency is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40+ offices across North America, Latin America, Europe, the Middle East and Asia-Pacific. For more information, please visit a href="" uAbout the Role:/uWe are looking for a Sr. Strategist who is a strategic contributor that marries customer experience planning with storytelling. As an insatiably curious knowledge gatherer, you’ll lead and drive the strategy, development, execution and stewardship of digital products and capabilities. You will also make both proactive and reactive recommendations for other emerging digital initiatives based on client requirements and needs. uResponsibilities:/uulliAct as a utility player, bringing existing knowledge to strategy development and learning new things quickly as opportunities come up/liliBe an advocate and driver of word-class customer experience strategies as they relate to digital products/liliFormulate digital strategy for client businesses and ensure that recommendations and decisions are consistent with client’s objectives and strategies/liliAssume lead or support role (depending on the project) for integration of client’s digital efforts and demonstrate full understanding of client’s businesses as basis for all future work/liliSynthesize qualitative and quantitative data from all available sources to provide strategic implications and creative inspiration/liliAssume ultimate responsibility for products and concepts, both strategic and implementation/liliInvestigate all new digital opportunities from a broad perspective to determine appropriateness and soundness of idea/liliContinually seek innovative and breakthrough ideas, approaches and solutions/liliKeep up to date with emerging digital trading platforms, identifying those with benefit, scaling the opportunity and helping advise on implementation/liliProviding direction and insight to multi-disciplined teams of designers, user experience developers and account team members, looking for innovative solutions and engaging experiences/liliDeliver digital ecosystems supporting with client’s business objectives /liliTake on a thought leadership role, surfacing new ideas, capabilities and customer needs proactively/liliDevelop and lead engaging and strategically on point presentations/li/ul uEducation and Experience:/uulli7+ years of related digital and/or planning experience/liliBachelor’s degree preferred; concentration in advertising, marketing, business administration, and/or communications preferred/liliIdeal candidate will have strong knowledge of digital strategy and track record of delivering complex strategy assignments/liliAbility to articulate and educate Clients and team members on Digital strategy, trends, challenges/liliDemonstrate deep understanding of digital trends and capabilities, including executional planning/liliDemonstrate sharp strategic thinking and effective problem solving skills/liliAbility to work collaboratively with in